Fluence is a Utah PPC agency that builds and manages Google Ads, Meta Ads and paid search campaigns designed around one goal: qualified leads at a cost that makes sense for your business.
We handle strategy, targeting, creative, landing pages and conversion tracking in-house, so every dollar you spend can be traced to a call, form or sale.
Our team has built strategies behind more than $200 million in market spend, and we bring that experience to businesses across Salt Lake City, Utah County and the U.S.
Pay-per-click advertising puts your business in front of people at the moment they're ready to act. Done well, it's the fastest way to generate qualified leads. Done poorly, it's the fastest way to burn a budget. Our PPC management covers every part of a campaign that affects your cost per lead.
We build Search, Performance Max, Display and YouTube campaigns around the searches that turn into customers. That includes keyword research, match type strategy, negative keyword lists, ad copy testing, bidding strategy and budget pacing, all managed by Google Ads specialists on our team.
Facebook and Instagram ads are built to create demand from people who aren't searching yet. As a Meta Ads agency, we pair audience targeting with scroll-stopping creative from our in-house design and video team, then retarget engaged users until they convert.
Bing and the Microsoft Advertising network often deliver lower costs per click for the same intent. When the data supports it, we expand into Microsoft Ads, LinkedIn, YouTube and other platforms that fit your audience.
Every campaign starts with understanding exactly what your best customers type into Google. We research high-intent keywords, map them to the right ad groups and review the search terms report every week, adding negatives so you stop paying for clicks from people who will never buy.
Sending paid traffic to a generic homepage wastes money. Our designers and developers build focused landing pages that match each ad's message, load fast on mobile and make the next step obvious. Better landing pages raise conversion rates, which lowers your cost per lead without spending more.
We set up conversion tracking for calls, form fills, bookings and purchases across Google Ads, Meta and GA4, and connect it to your CRM where possible. That way optimization decisions are based on leads and revenue, not clicks and impressions.
Ads only work if people stop and pay attention. Our in-house designers, copywriters and videographer create ad images, video and copy for every platform, and we test new creative regularly to keep performance from going stale.
We start by defining your goals, ideal customer, service area, budget and what a qualified lead is worth to you. That brief guides every targeting and bidding decision that follows.
We structure your account, write and design the ads, build landing pages, set up tracking and launch with clear benchmarks for cost per lead and conversion rate.
Campaigns are reviewed weekly. We cut what isn't working, test new ads and audiences, adjust bids and move budget toward the campaigns producing the best leads.
Your monthly report shows leads, cost per lead, conversion rate and return on ad spend in plain language, along with what we changed and what we're testing next.
For Teriyaki Grill, the next step is ordering lunch. For C2 Designs, it’s starting a custom build. Each homepage puts that decision up front.
Traffic is easy to buy. The right leads aren't. We use custom lead forms, qualifying questions and tight targeting to filter out low-quality inquiries before they reach your team.
Your Google Ads and Meta ad accounts are set up in your name. You have full access at all times, and if you ever leave, your account history and data stay with you.
Strategy, creative, landing pages and tracking are handled by our own team in Lehi, Utah. Nothing gets passed to a subcontractor.
Because we also run SEO, build websites and create content, we make sure paid search, organic search and your website work together. Search term data from your ads even helps guide your search engine optimization.
Ad platforms treat industries differently. Legal ads face strict policies, med spa ads have medical and before-and-after restrictions, and home service companies compete with Local Services Ads. We build campaigns for home services, roofing, home construction, law firms, med spas and MSPs with those rules in mind.
For some businesses, the bottleneck isn't lead volume, it's follow-up. With our appointment setting service, we run the ads, contact new leads quickly, qualify them and book appointments directly on your team's calendar.
A PPC agency plans, builds and manages paid advertising campaigns on platforms like Google Ads and Meta. That includes keyword research, targeting, ad creative, landing pages, bidding, conversion tracking and ongoing optimization to lower your cost per lead.
PPC management pricing depends on your ad spend, the number of platforms and campaigns and whether you need landing pages or creative. We'll recommend a budget and a management fee after reviewing your goals and market in a free PPC audit.
Your budget should be based on your cost per click, your conversion rate and how many leads you need. We'll estimate those for your market and show you what a realistic starting budget looks like before you spend anything.
Ads can start generating leads within days of launch. Most campaigns improve significantly over the first 60 to 90 days as we collect data, refine targeting and test ads and landing pages.
Yes. We'll audit your current account first, keep what's working, fix tracking and structure issues and build from your existing data rather than starting over.
Yes. Your ad accounts, campaigns and data belong to you. We work inside accounts set up in your name.
Find out where your ad budget is being wasted, which campaigns are working and how to get more qualified leads from the same spend. Our free PPC audit gives you a clear, prioritized action plan.
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